Sirius XM and postmerger strategy

09/9/2008 | Knowledge@Wharton

Mel Karmazin, the hard-charging CEO of Sirius XM, has to integrate his newly merged company, cut costs and take on Apple. Can his company seize the middle ground between radio and the iPod? "Subscription radio models are a great way to go but it may be too late," Wharton marketing professor Peter Fader says.

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