Butterfinger plays for laughs

09/9/2009 | NYTimes.com

Nestlé USA's Butterfinger candy brand, known for its campaign featuring Bart Simpson's warning, "Nobody better lay a finger on my Butterfinger," is now airing humorous ads showing the consequences of Butterfinger theft. The brand also has tied in with the Funny Bone and Improv comedy clubs, with sponsored clips to be shown before shows at the clubs.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY