Butterfinger plays for laughs

09/9/2009 | NYTimes.com

Nestlé USA's Butterfinger candy brand, known for its campaign featuring Bart Simpson's warning, "Nobody better lay a finger on my Butterfinger," is now airing humorous ads showing the consequences of Butterfinger theft. The brand also has tied in with the Funny Bone and Improv comedy clubs, with sponsored clips to be shown before shows at the clubs.

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