ESPN celebrates the start of football season

09/9/2009 | Mediaweek

ESPN kicked off the college football season last Thursday with a matchup between South Carolina and North Carolina State that attracted 3.26 million. Meanwhile, on the pro level, ESPN's telecast of the Aug. 31 game between the Minnesota Vikings and the Houston Texans -- which featured Brett Favre's national-TV debut in Vikings purple -- pulled in 7.92 million viewers.

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