Google previews paid-search changes in Web cast

09/9/2009 | Reuters

Google, in the first in a series of Web casts with investors, shared details on plans to add more video and images to its paid search ads. Google also has in the works new methods for bidding on search terms and the management of ad campaigns, as well as changes intended to improve the search process for users and tools to increase the relevance of search ads on smartphones.

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