Publicis exec on future of branded-content acquisition

09/9/2009 | Adweek

Nicolas Zunz, co-president of Publicis Groupe's Dialog, Paris, talks about his becoming chairman of a French magazine and Web site, Pour Tout Vous Dire ("For Everything You Say"), which the holding company purchased recently from Unilever. The publication, which offers branded content showcasing 30 Unilever labels, will be used by Publicis to promote additional brands.

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