Publicis exec on future of branded-content acquisition

09/9/2009 | Adweek

Nicolas Zunz, co-president of Publicis Groupe's Dialog, Paris, talks about his becoming chairman of a French magazine and Web site, Pour Tout Vous Dire ("For Everything You Say"}, which the holding company purchased recently from Unilever. The publication, which offers branded content showcasing 30 Unilever labels, will be used by Publicis to promote additional brands.

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