3G Capital will need aggressive turnaround strategy:

09/9/2010 | Bloomberg Businessweek

The private equity firm set to acquire Burger King later this year must do more than cut costs if it hopes to successfully turn around the fortunes of the No. 2 burger chain. Insiders say 3G Capital Management hopes to gain on top-selling rival McDonald's with a combined strategy of cost cutting and aggressive international expansion, to reverse slowing sales and profits, appease angry franchisees and lose its reputation for being slow to innovate.

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