Restaurant chains help drive food-truck trend

09/9/2010 | Los Angeles Times (tiered subscription model)

A growing number of restaurant chains are launching their own fleets to compete with popular independent food trucks throughout the U.S. Sizzler USA has plans to launch its first truck in Southern California, Subway expects to debut a mobile sandwich eatery in Arizona and Fatburger franchisees are awaiting delivery of seven trucks to serve a variety of markets. Industry experts say the fast-growing food-truck trend offers an opportunity to reach customers in under-served areas and markets that won't support sit-down stores.

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