NFC groups align for global expansion

09/9/2011 | TechCrunch

With many smartphones already equipped with near field communication chips that allow consumers to send data short distances, three NFC firms are forming a global alliance designed to advance the use of the technology as more than just a way to enable mobile payments systems: Blue Bite, Proxama and Tapit say the technology has vast potential as a marketing tool that would allow clients to exchange data with their target audiences on a mass scale.

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