UGG pursues men with help of Patriots' Brady

09/9/2011 | MediaPost Communications

New England Patriots quarterback Tom Brady is the star of a new ad for UGG Australia footwear that leads off a new TV campaign starting mid-month. The effort, via M&C Saatchi in Los Angeles, shows Brady sporting a variety of the company's shoes in scenes meant to highlight UGG's rugged, masculine qualities. The campaign also includes outdoor, viral videos and national print ads.

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