Zynga reads game players to sell virtual products

09/9/2011 | Wall Street Journal, The

Zynga's social-gaming business model builds on its storehouses of data. Tapping information on how users play helps Zynga tweak each game for longer interaction and more social sharing that eventually lead to the sale of virtual products. "We're an analytics company masquerading as a games company," says Ken Rudin, a Zynga vice president in charge of data analysis.

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