Zynga reads game players to sell virtual products

09/9/2011 | Wall Street Journal, The

Zynga's social-gaming business model builds on its storehouses of data. Tapping information on how users play helps Zynga tweak each game for longer interaction and more social sharing that eventually lead to the sale of virtual products. "We're an analytics company masquerading as a games company," says Ken Rudin, a Zynga vice president in charge of data analysis.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA