Teachers can keep up with the Kardashians' use of branding

09/9/2012 | Education Week Teacher

Reading teachers can learn a few lessons from the reality television stars of "Keeping up with the Kardashians," author Christopher Lehman writes in this blog post. The Kardashians have mastered the art of branding and teachers can brand themselves as readers by prominently placing "I'm currently reading..." signs in the classroom. Teachers also can market their libraries by rotating titles and promoting the release of certain "special" books.

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