11 steps for creating live event success

09/9/2013 | Content Marketing Institute

In-person events have been selected as the "most effective" content tactic for four years running, according to Content Marketing Institute surveys, making them essential to content marketing strategies, Joe Pulizzi writes. For a successful event, plan at least a year in advance with partners and sponsorships, and secure a new hashtag that doesn't include a specific year so conferences can keep the same one for each new meeting, he writes.

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