Apple may double its in-house marketing staff

09/9/2013 | Advertising Age (tiered subscription model)

Apple wants to bring more of its brand messaging, design and advertising in-house and could double its current marketing staff of 300, according to this report. Apple limited the size of its internal marketing and creative team under Steve Jobs, but it may be looking to expand its staff in order to have a closer guard on product secrets. "As part of its recruiting efforts, Apple has approached senior creatives known for innovative work," Ann-Christine Diaz and Rupal Parekh write.

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