Baseball fans are heading to social media sites to trade zingers and trash talk ahead of big games, and teams are paying attention. Social media users aren't a major source of revenue for baseball teams, but that's expected to change in future. "That's where the fans, certainly a lot of young fans, hang out. And while they might not be fans who are spending a lot of money right now, we think down the road they will be," says Bob Bowman, CEO of Major League Baseball's Advanced Media division.
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