The Super Bowl is continuing to dominate headlines with the selection of Bruno Mars as its top halftime entertainment, allowing advertisers to build season-long campaigns to keep up the hype. Halftime sponsor Pepsi will use the whole season to promote and work with the musician. "Time is always our friend. The more time we have, the more fun we can have," said Simon Lowden, chief marketing officer at PepsiCo Beverages North America.
Bruno Mars gets Super Bowl halftime gig
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