Campbell hopes parents will listen to its child guru

Campbell has put away its classic rosy-cheeked Campbell Kids mascots and will replace them with "the Wisest Kid in the Whole World," who tells parents that children hunger for Campbell's soups. The new character will be in TV, print and digital ads, have its own presence on social media accounts, and make event appearances. The campaign from BBDO New York features questions such as "What is the sound of one mouth watering?"

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