A guide to crafting a stellar meme marketing campaign

09/9/2013 | Search Engine Optimization Journal

Incorporating memes into your marketing campaign can be a fun, effective way to generate buzz, writes Jayson DeMers, but it requires moving quickly to capitalize on the meme while its popularity is rising. Make sure to choose a meme that's relevant to your brand and audience, have a distribution plan for social media and be careful not to continue promoting after the meme fades, DeMers writes.

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