Taco Bell plays both a short and a long game when it comes to social marketing, planning features months in advance while always looking for opportunities to respond to breaking news, said director Tressie Lieberman. "As an organization, we are very lean. And we know we have to move really fast because we know that's where the world is headed, and we’ve got to be an early responder," she said.
How Taco Bell's social media team manages content demands
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