How to tap into the power of social media

09/9/2013 | Small Business Trends

Using social media can be a great way to win customers, but it can also be a time suck, writes Timothy Carter of Smash Hit Displays. To avoid wasting time, concentrate on one venue at first and see how that goes before deciding whether to try others. Also, regularly update your accounts and be ready to respond to customers who take the time to comment.

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