Image recognition is another way to fight "showrooming"

09/9/2013 | MobileCommerceDaily.com

Image recognition for mobile devices is seen as a technology that can help retailers counter "showrooming," Chantal Tode writes. IR allows mobile users to scan items to obtain inventory information, generate suggestions for similar products or even have the item brought directly to the customer by a sales representative. "IR puts help in the hand of the consumer and delivers it in moments that they need," said Landis White of Parallel 6.

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