Lessons in how to fail from DIRECTV

09/9/2013 | Wired.com

Businesses that want to innovate need to think differently about failure, argues DIRECTV executive Sven Gerjets. Rather than demonizing failure, leaders should redefine it as a learning opportunity and a steppingstone to future successes, Gerjets argues. "Our mindset is shifting from 'who can I blame?' to 'who can I teach?' " he writes.

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