Lover.ly now allows direct shopping from its mobile app

09/9/2013 | MobileCommerceDaily.com

Lover.ly, a shopping engine that gathers wedding-related products from more than 2,000 brands, now allows direct shopping from its mobile application. J. Crew and Kwiat are among the brands taking advantage of the upgraded app, which Lover.ly says accounts for about 30% of its overall traffic.

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