Nielsen: VOD consumers are younger parents who watch movies

09/9/2013 | Multichannel News

Consumers of video-on-demand content are more likely to be younger, affluent parents than the general TV audience, and they prefer VOD for feature-length films, according to Nielsen's latest Cross-Platform Report. Time-shifting viewers are less likely to watch full movies, with only three of the top 100 time-shifted programs being movies, compared with 52 of VOD's top 100.

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