Omnicom's OMD is holding a "Final Front" event today that's designed to help reduce the long lead times associated with branded content. The auction-style event will see content creators make a short presentation, after which marketers use paddles to signal a willingness to plan a project or seek new ideas. Clorox, FedEx, McDonald's and Lowe's are some of the marketers slated to attend alongside content creators from DreamWorks Animation SKG, Viacom and others.
OMD to hold an auction event for branded Hollywood content
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