Vitamin K is popular addition to new functional products

09/9/2013 | GroceryHeadquarters.com

According to Mintel, product launches with Vitamin K rose 183% between 2008 and 2012, with 76% of launches in the category of vitamins and dietary supplements. "While vitamin K2 has been traditionally associated with cardiovascular and bone health, its role could extend beyond these features with its growing list of health benefits such as a role in sports nutrition and possibly in the prevention of cancer," said Laura Jones, a food science analyst at Mintel.

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