Jenny Craig recharging with $30M weight-loss ad campaign

09/10/2004 | NYTimes.com

Carb-cutting diets such as Atkins have complicated life for weight-loss companies with a more traditional approach, but one such firm, Jenny Craig, seeks to redefine itself with an image makeover. A new $30 million campaign created by Jenny Craig's new ad agency, J. Walter Thompson, is stressing flexibility.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY