Music Single + Ringtone = "Ringle"

09/10/2007 | ScientificAmerican.com

The music industry is preparing to introduce customers to the "ringle" -- a new version of the CD single. An attempt to boost sales of the lagging single format, the ringle will contain a new single, an older track or a remix and a cell phone ringtone. Sony BMG and Universal Music will start selling the new ringles in October and November at big retailers such as Wal-Mart, Target, Best Buy and Amazon.

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