P&G working on first branded prime-time show

09/10/2007 | Advertising Age (tiered subscription model)

Procter & Gamble, bidding to have more control over marketing its brand through entertainment programs, is taking steps to make its debut as a producer of a prime-time reality show. "The Procter & Gamble Productions Comedy Hour," which is said to have interest from several networks, would follow real-life comics on a sketch comedy show.

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