Quaker reminds consumers it has always been all natural

09/10/2007 | NYTimes.com

The Quaker Oats Company's estimated $25 million multiplatform campaign for its Simple Harvest line of multigrain hot cereals emphasizes the marketer's longstanding all-natural credentials. The new line should appeal to so-called "box turners," those consumers who "want simple ingredients, nothing artificial, and they feel good about less," according to Debby Fries, group creative director at Element 79, Chicago, whose interactive unit worked on the Net portion.

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