Unilever Indonesia extends reach with "micromarketing"

09/10/2007 | Bloomberg Businessweek

Unilever Indonesia has seen steady growth and wide distribution in the local and international markets with its "micromarketing" strategy, which involves marketing different products to different demographics and regions. Unilever also exports products to neighboring countries in Southeast Asia and Australia and claims to have reached 95% of Indonesian households.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI