Will "addressable" ads impact the 2008 election?

09/10/2007 | Washington Post, The

So-called addressable ads, which allow marketers to target cable viewers based on their demographics and brand likes and dislikes, could help candidates better target potential voters in the 2008 election. However, the extra cost, and potential backlash for these ads, which are still in the trial stage, could limit their appeal as a political tool, according to this article.

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