Brilliant or boneheaded? You decide

09/10/2008 | Harvard Business Review online

Some bozo at UPS decreed that delivery trucks should never turn left but drive in concentric right-hand circles. Bozo, it turns out, has saved the company 28 million miles of driving and 3 million gallons of fuel. But some ideas that sound wacky really ARE wacky. How can you tell the difference? Here's a checklist.

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