A&P touting loyalty and private-label discounts

09/10/2009 | In-Store Marketing Institute

A&P is offering discounts as high as 15% on future receipts based on purchases made using a store loyalty card. The retailer also is highlighting its private-label America's Choice brand with shelf tags that read, "I-want-to-hug-the-manager low prices" and "I-can't-believe-my-eyes low prices."

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