Frito-Lay ups Doritos contest prize to $5 million

09/10/2009 | USA Today

A contest seeking consumer-created Doritos ads to run during the Super Bowl will have three winners instead of two, and prizes totaling $5 million, up from $1 million last year, Frito-Lay said. The stated goal is for the ads to take the top three spots in USA TODAY's annual Super Bowl Ad Meter.

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