How to choose your Twitter name wisely

09/10/2009 | SmartBrief/SmartBlog on Social Media

A name is more than just a name on Twitter, it's also a branding tool, writes Andy Sernovitz. It's important to consider whether your tweets should represent the company, a team or an individual. For a company, individual accounts are the least desirable arrangement. "If you lose your Twitter star, you're likely to lose the relationships as well," he noted.

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