Jameson's new TV spot spins quite a tale

09/10/2009 | NYTimes.com

A major U.S. TV effort for Jameson Irish whiskey will tell an embellished version of the story of the brand's founder and his adventures at sea. The spot, created by Omnicom Group's TBWA/Chiat/Day, New York, is part of a campaign that uses the tagline: "Taste above all else."

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