PwC predicts increase in hotel occupancy

09/10/2009 | Wall Street Journal, The

An updated forecast from PricewaterhouseCoopers predicts that hotel occupancy will rise late this year and into next year and rates will remain discounted to attract travelers. "While the beginning of the recovery for hotels is expected to be primarily demand driven, as the recovery gains momentum, rate strategies implemented by hotels will have an increasingly important role in the magnitude and speed of this recovery," according to PricewaterhouseCoopers.

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