ESPN scores with Boise State-Virginia Tech matchup

09/10/2010 | Mediaweek

ESPN's Labor Day telecast of the game between college football titans Boise State and Virginia Tech attracted an audience of 9.89 million viewers, the second-highest total in the network's 30-plus-year history. The game helped ESPN claim the top spot in two important demographics -- 25-to-54 and 18-to-49 -- for the week ended Sept. 5.

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