TLC, Catherines team up for plus-size bride show

09/10/2010 | Mediaweek

Plus-size apparel retailer Catherines and TLC are teaming up for a cross-promotion for the upcoming bridal-themed series "Say Yes to the Dress: Big Bliss," which spotlights the wedding preparations of full-figured brides. The deal includes in-store signs at Catherines' 460 locations, a half-page ad in its catalog next month and in-program promotions for Catherines in each episode.

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