Several new studies have highlighted the mounting demand among travelers for mobile-based services that airports and airlines can capitalize on to boost their ancillary business. "[I]nnovative offerings that were nice to have five years ago are now critical to staying competitive in today's market. Airports and airlines that effectively use mobile adoption to their advantage will see the greatest rewards in both customer loyalty and ancillary revenue," said Michael Benjamin, CEO of FlightView.
Air industry can seize on fliers' growing mobile demands, studies say
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