Good community managers are worth their weight in gold

09/10/2012 | SmartBrief/SmartBlog on Social Media

Brands that want to build strong online communities should invest heavily in recruiting world-class community managers, and should encourage them to leverage the company's culture and brand identity in order to forge a coherent digital tribe, Adi Gaskell writes. "[C]reating the right corporate culture is crucial in ensuring that everyone involved in your communities is aware of what's expected of them," Gaskell writes.

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