Short list for MMA awards now being judged

09/10/2012 | MobileMarketingWatch.com

The MMA's 2012 Smarties honorees are being selected from a short list that consists of entries from more than three dozen countries. "It's clear when you review this accomplished short list that mobile is transforming the way marketers and agencies approach their marketing strategies to meet their objectives across the purchasing funnel," said Sheryl Daija, chief strategic adviser at MMA. The awards will be presented Oct. 3 in New York.

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