2013's top color makeup trend: Make it last

09/10/2013 | Professional Beauty (U.K.)

A Mintel report says that about 45% of new makeup and nail polish products make claims for long-lasting color. The finding suggests that long-lasting color is the top trend this year in color cosmetics. The most popular products were for face and cheeks; 55% of face products this year are of the long-lasting variety, while 52% of eye makeup items claim to have long-lasting properties.

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