Bud Light Platinum partners with Justin Timberlake for mobile scavenger hunt

09/10/2013 | Mobile Marketer

Bud Light Platinum is engaging consumers with a mobile and social scavenger hunt for a chance to win tickets to a Justin Timberlake concert. Clues are offered through Facebook and a mobile-optimized microsite, and fans can win additional points for social sharing. "Having Timberlake engage his fan base on behalf of Bud Light helps ensure the right level of campaign buzz and reach right out of the gate," said Roger Katz, CEO of Friend2Friend.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY