Delving into vodka brand names, bottles

09/10/2013 | Huffington Post, The

Americans' attraction to a vodka bottle can change their perception of the brand it represents, revealed a study conducted by market research firm Affinnova. The study split a group of 500 U.S. vodka consumers in half, with half judging the brand of vodka by its bottle and the other half judging by its name. While Absolut won for the "most sexy" based on brand name, SKYY vodka took the "sexy" prize for its bottle.

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Huffington Post, The

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