G Force looks to put Gatorade in high schools, niche markets

09/10/2013 | Advertising Age (tiered subscription model)

Gatorade's G Force unit has deployed to 13 markets to increase the sports drink's presence in colleges and high schools. Over the last year it increased Gatorade's presence in Orlando high schools by 58% and 90% in athletic facilities, which are "sites and accounts which conventional sales forces don't often focus on," said John Sicher, editor and publisher of Beverage Digest.

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