Go above and beyond to build customer loyalty

09/10/2013 | Inc. online (free registration)

Going the extra mile with customers goes a long way toward building loyalty, writes author Geoffrey James. Provide a little something extra to show appreciation for customers who have bought your product, and talk to people who ultimately decided not to make a purchase. Also, be willing to sacrifice a sale when you know it's not in a customer's best interest, James writes.

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