How to get your customers to stick around

09/10/2013 | Inc. online (free registration)

If you want to build a business that will thrive for years to come, it's important to focus on customer retention early on, write Karl Stark and Bill Stewart, co-founders of Avondale. Make sure your pricing strategy reflects the value that customers get from your business, and look for opportunities to keep customers satisfied. "Identify things, such as increased customer service, that you can embed into your day-to-day interactions with customers that assess and support retention," they advise.

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